Practices, clinics, dental, med-spa, therapy and wellness brands. The vertical where the compliance floor is real, the platforms restrict what you can target, and the operators who treat those constraints as design inputs quietly outperform the ones fighting them.
Health data is not ordinary marketing data. Tracking pixels on pages that reveal a condition, form fields capturing symptoms, and CRM exports flowing into ad platforms have all produced enforcement action and settlements against healthcare organisations.
Our default posture is that protected health information never enters an advertising system. Not hashed, not "anonymised", not in a custom audience. Conversions are passed as events without condition context, and anything clinical stays behind your own authenticated infrastructure.
This is a design decision made in week one, not a review at the end. Retrofitting compliance onto a funnel already leaking PHI is far more expensive than building it correctly the first time.
We are a marketing firm, not your counsel. Everything we build gets reviewed by your compliance officer or attorney before it goes live.
Health verticals face restricted targeting on every major platform. Discovery finds the intent you can legitimately reach — service and location terms, comparison content, referral pathways — instead of the audience segments you are not permitted to build.
Digital DiscoveryAn agent that responds in seconds, confirms insurance acceptance and availability, and books the appointment — while being explicitly prohibited from discussing symptoms, offering advice, or recording anything clinical. Scope is enforced, not suggested.
AI AgentsMissed appointments are the most expensive routine failure in a practice: the slot is gone, the acquisition cost is spent, and the patient is often lost. Reminder and rebooking sequences recover a meaningful share of them.
AI AgentsServer-side events, consent-aware tracking and CRM stitching that let you judge channels properly without ever sending condition context to a third party.
Tracking & attributionReviews are the dominant trust signal in local health search. Systematic, compliant review requests plus referral pathways from adjacent providers are usually the cheapest patients available.
Channel DevelopmentA self-pay cosmetic patient and an insurance-billed consultation have completely different margins. Acquisition budget should follow contribution, not appointment count.
Digital DiscoveryThe honest answer is that "HIPAA compliant" is not a certification anyone can hand you. What we can say concretely: we design so that PHI never reaches an advertising platform, we execute a BAA where our work touches protected data, and every build is reviewed by your compliance officer before launch. If a tactic cannot be done safely, we will tell you rather than find a workaround.
Usually, though not always by doing what you originally wanted. Health categories carry restrictions on targeting and claims that are not negotiable. The fix is normally reworking the offer and landing experience to sit inside policy, rather than appealing the same creative repeatedly.
No, and this is enforced in scope rather than left to the model's judgement. It handles availability, location, insurance acceptance and booking. Anything clinical triggers immediate escalation to your staff with the transcript attached.
Yes — supplements, coaching, spa and recovery businesses. The HIPAA analysis is usually different or absent, but advertising policy on health claims still applies, and substantiation for those claims is your responsibility. We will flag any claim we think cannot be supported.
Every healthcare audit checks what your existing pixels and forms are actually transmitting. That section alone has changed a few minds.
