Speed-to-lead that beats aggregators
Shared leads go to four agencies at once and the first caller wins. An agent that opens the conversation in seconds — within the consent you hold — changes the economics of buying them at all.
AI Agents
Industry
Insurance
Agencies, brokers and IMOs across health, life, Medicare and P&C. The most heavily regulated vertical we work in, where the consent record attached to a lead matters as much as the lead itself — and where getting that wrong is measured in statutory damages per contact.
Consent first
A lead without a defensible consent record is a liability
Insurance marketing sits under rules that most verticals never think about. Contacting a consumer by call or text generally requires prior express written consent, and the burden of proving it falls on you — not on the vendor who sold you the lead, and not on the platform that served the ad.
So we build the consent record as a first-class object. Every submission stores the exact disclosure wording shown, a version identifier for that wording, the timestamp, the landing URL, and the full attribution trail. When a wording change happens, the version increments, so a record from eight months ago can still be reconstructed exactly as the consumer saw it.
The same discipline applies to what the form asks for. No SSN, no payment details, no medical history, no policy numbers on a public-facing lead form. Eligibility is decided downstream by a licensed person, not by a landing page.
We are a marketing firm, not your counsel. Disclosure wording and consent language must be approved by your compliance team or attorney before launch.
In every insurance build
- Unchecked consent boxes. Affirmative opt-in only — never pre-ticked, never bundled with the submit action.
- Versioned disclosure text. Wording and version stored with every single record.
- Full consent ledger. Timestamp, IP, landing URL, page version and attribution retained together.
- Licence disclosure. Agency legal name and producer licence number displayed where required.
- Sensitive-data ban. No SSN, payment, medical or credential fields anywhere in the funnel.
- Separate marketing consent. Email marketing opt-in kept distinct from contact consent.
What we build
Three pillars, applied to a regulated funnel
Consent-first lead capture
Multi-step forms designed so the consent record is complete and provable before any outreach is triggered — with a provisional capture stage that stores partial data without generating a contact obligation.
Digital DiscoveryEnrolment-window urgency
Open enrolment and special enrolment periods are genuine deadlines, which means urgency can be factual rather than manufactured. We use the real window and never invent scarcity — fabricated urgency is a compliance problem in this vertical, not a growth tactic.
Digital DiscoveryPlatform certification support
Health-insurance advertising on the major platforms requires certification, and the application checks your legal entity, licence and landing experience against what is actually published. We prepare the site so that review passes.
Digital DiscoveryAttribution to written policy
Not to form fills. Tracking stitched from click through to bound policy and first-year commission, so channels are judged on revenue that actually persisted rather than applications started.
Tracking & attributionOwned channels over bought leads
Aggregator dependency is the structural weakness of most agencies. The channel development programme works on channels you own outright, so the book is not hostage to a vendor's pricing.
Channel Development
Agent scope
An AI agent does not sell insurance
This is worth being blunt about. Recommending a plan, comparing coverage or advising on suitability is licensed activity, and an automated system must not do it. Any agent we build for an insurance client is scoped to logistics only.
It confirms who the person is, captures the information a licensed agent needs before the call, checks the consent record is complete, and books time with a producer. The instant the conversation moves toward plan selection or advice, it hands off.
Handled this way the agent removes the scheduling and chasing work that consumes a producer's day, without touching the part that requires a licence.
Hard prohibitions
- Never recommends or compares specific plans
- Never quotes a premium or implies eligibility
- Never advises on coverage suitability
- Never collects SSN, payment or medical detail
- Never contacts anyone without a stored consent record
- Never claims to be a licensed agent or a named person
Escalation to a licensed producer is immediate and logged.
Questions
Insurance acquisition
Can you help us get certified to run health insurance ads?
We prepare the site and funnel so the review passes: legal entity and licence displayed consistently, disclosures present, relationship to any carrier stated plainly, and no implication that you are an official government or carrier site. The application itself is yours to submit, and approval is the platform's decision, not something anyone can promise you.
Should we keep buying shared leads?
They have a place, particularly while owned channels are being built — but they should be priced as shared. The two things that improve their economics are answering first, which is an automation problem, and verifying the consent record you are relying on, which is a diligence problem. Both are fixable.
How do you handle enrolment seasonality?
Budget is concentrated into the window when intent genuinely spikes and the automation is load-tested before it, because that is precisely when response time collapses. Off-season work shifts to special enrolment triggers — job loss, relocation, life events — and to cross-sell within the existing book.
Do you write the consent language for us?
We draft it and build the versioning system around it, but it does not go live until your compliance counsel signs it off. We are not attorneys, and consent wording in this vertical is exactly the wrong place to accept a marketing firm's judgement as final.
Free acquisition audit
Including a consent-record review
We check what your current forms actually store, whether the disclosure is versioned, and whether a record from six months ago could be reconstructed if you were ever asked to produce one.