Speed-to-lead agents
The moment a form, call, chat or DM lands, the agent responds — SMS, email or voice, whichever the person used. It opens a real conversation, not an autoresponder, and it does it inside a minute regardless of hour or volume.
Pillar 02
AI Agents & Growth Automation
The lead you paid for is worth a fraction of its value four hours later. We build agents that answer in seconds, ask the questions your best rep would ask, book the meeting, and write it all back correctly — at 2am on a Sunday, in whatever language the person used.
The problem
You are not losing leads. You are losing races.
Almost every enquiry your business receives is also sitting in two or three competitors' inboxes. The one who replies first has an enormous advantage, and the gap is not close — the difference between responding in one minute and one hour is not incremental.
The usual fix is to ask the sales team to be faster. That works until Friday evening, or a busy Tuesday, or the week someone is on leave. It is a staffing solution to a latency problem, and it fails at exactly the moments volume is highest.
An agent does not get busy. It answers the 200th enquiry of the day the same way it answered the first.
Signs you need this
- Leads submitted after 5pm get picked up the next morning
- Reps spend their first hour on data entry, not selling
- Nobody is sure how many enquiries never got a second attempt
- No-shows are handled by whoever notices
- Your CRM stages mean different things to different people
- Sales complains about lead quality but nothing scores leads
What we build
Agents that take actions, not chatbots that answer questions
Everything below runs on your existing stack — your CRM, your calendar, your phone system, your inbox. We do not ask you to migrate.
Qualification & scoring
We encode the questions your best closer actually asks — budget, timing, fit, authority, whatever your criteria really are — and the agent asks them conversationally, then scores the lead against your historical close data.
Routing & scheduling
Qualified leads go to the right rep by territory, product, language or load — and are booked straight into a live calendar with the context attached. No lead sits in a shared inbox waiting for an owner.
Follow-up & recovery
Multi-touch sequences that stop the instant someone replies. No-show recovery, quote-not-accepted nudges, and reactivation of leads that went quiet six months ago.
CRM hygiene agents
Deduplication, enrichment, stage discipline and note-writing done continuously in the background. Your pipeline report becomes something you can present without caveats.
Internal workflow agents
The unglamorous work that eats your week: pulling the Monday numbers, chasing missing information, reconciling spend across platforms, drafting the client update.
Guardrails
An agent talking to your customers is a real risk. We treat it like one.
Speed is only valuable if you can trust what got said. Every agent we ship has an explicit scope, a defined escalation path, and a complete transcript of every message it sent — searchable, exportable, and attached to the CRM record.
We start narrow. The first version of an agent usually does one thing: acknowledge, ask two questions, and hand off. Scope widens only after you have read a few hundred real conversations and are comfortable.
In regulated verticals the constraints are tighter still — consent capture, disclosure requirements, and hard rules about what the agent may never ask for. See how that works in healthcare →
Non-negotiables on every build
- Disclosure. The agent identifies itself as an assistant when asked, and never claims to be a named person.
- Escalation path. Defined triggers hand the conversation to a human immediately.
- Scope limits. Topics the agent must refuse — pricing commitments, medical or legal advice, anything you specify.
- Full transcripts. Every message logged against the contact record, retained per your policy.
- Consent capture. Recorded with timestamp and wording version, wherever contact consent is required.
- Kill switch. One toggle disables any agent instantly without breaking the rest of the workflow.
The process
First agent live in about four weeks
Shadow
We read your real conversations and listen to real calls. The agent is trained on how your team actually talks, not a generic script.
Build & connect
Agent built, wired into your CRM, calendar and telephony, with the guardrails and escalation rules configured.
Supervised launch
It runs on live traffic with a human reviewing every conversation before send, until the review queue stops producing corrections.
Release & widen
Autonomous within its scope, monitored on response time and hand-off quality. Scope widens one capability at a time.
Your stack, not ours
We build where your data already lives
If your tool has an API, we can almost certainly work with it. These are simply the ones we see most often.
HubSpot
Salesforce
Pipedrive
GoHighLevel
Zoho
Twilio
Calendly
Cal.com
Slack
Google Workspace
Microsoft 365
Zapier
Make
n8n
Segment
Stripe
Shopify
Intercom
Questions
AI agents, specifically
Will customers know they are talking to an AI?
If they ask, yes — the agent says so plainly. It never adopts a fake human name or claims to be a member of staff. Beyond the honesty argument, several jurisdictions and platforms now require disclosure, and pretending otherwise is a liability you do not want.
What happens when the agent gets something wrong?
It escalates rather than improvises. Every agent has defined triggers — an angry tone, an off-scope question, a pricing request, anything you nominate — that hand the conversation to a human immediately with the full transcript attached.
Does this replace our sales team?
It removes the work they are worst at: instant response, repetitive qualification, data entry and follow-up nobody enjoys. Most clients keep the same headcount and give each rep more qualified conversations rather than cutting the team.
Who owns the agents when the engagement ends?
You do. They run in your accounts on your infrastructure, and we hand over the configuration and documentation. There is no Apex platform in the middle holding your workflows hostage.
How do you handle regulated industries?
With tighter scope and explicit prohibitions. In healthcare that means no PHI in ad platforms and no clinical advice from the agent; in insurance it means consent records, licence disclosure and correct handling of enrolment windows. We build to the constraint rather than around it.
Next
An agent is only as good as the leads reaching it
Digital Discovery
Find where demand already exists, fix the measurement, and point the campaigns at the pools worth capturing.
Explore pillar 01Acquisition Channel Development
Small, measured bets on channels you are not running yet — with kill criteria written before the money goes out.
Explore pillar 03
Free acquisition audit
Let us time your current response
We will submit a real enquiry through your own form and tell you exactly how long it took to hear back. It is usually the most uncomfortable number in the report.